Internet Marketing Services

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

PPC Management

We also offer Pay Per Click Management Services and we specialize in Google Adwords, the most widely known and used Search Engine Marketing tool in the industry. With this system, when some potential users is looking for any term related to your products, your ad will be there and you will only pay if the user actually clicks on it. Click cost vary from as low as 5 euro cent up to more than 5 euro, based on how competitive the searched keyword is.

We recommend you to go for Organic SEO on a mid-to-long term basis, since competitive markets could take up to one year to deliver noticeable results to your site's traffic.

If you require inmediate results, then Pay Per Click (PPC) is the best solution that will start delivering highly targeted visitors to your site within hours.

Our Organic SEO Service includes all the neccesary changes to your website in order to optimise and improve its ranking on major search engines:

• Full analysis of the current ranking and optimisation level of your site for the typical keywords in your industry.
• Research of the market in order to determine the best primary and secondary keyword phrases that will return the most leads to your site.
• All required changes to your website layout and content to meets the defined specifications.
• Addition of content to your site to improve relevance of your site in your industry.
• Google Analytics setup and follow-up on your site.
• Weekly maintenance of the content of your site based on the progress of your traffic.
• Partial weekly report of your progress.
• Full monthly report of your progress.

Our Google Adwords Management Service includes:

• Analysis of the current marketing optimisation of your site to determine if it will be able to deliver acceptable visitor-to-customer conversion ratios.
• Research of the market in order to determine the best keywords to bid on, based on your monthly budget.
• Setup of the Google Adwords campaign and creation of all required ad groups and ad variations.
• Google Analytics setup and follow-up on your site, with goal tracking service to know how good the clicks are.
• Fine-tune of the parameteres of the campaign based on previous results to maximize return of investment.
• Partial weekly report of your progress.
• Full monthly report of your progress.

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Our services are the following:

• Internet and design solutions
• Intranets and extranets
• Domain name registration
• On-line marketing
• Website hosting
• Search engine optimisation
• Advanced bespoke programming
• Usability and navegability reports
• Dynamic database managing solutions